Technical clarity.
Calm execution.

I'm Chris Li — a business graduate turned technologist. As a fractional CTO and full-stack engineer, I've spent two decades helping founders and teams make sharper technical decisions, navigate tradeoffs, and ship software that holds up over time.

It's work that spans co-founding a grocery marketplace that grew 10× and was acquired, leading platform architecture, and bridging the gap between founders and developers — always with clear framing, pragmatic execution, and no drama.