Chris Li · Founder

Fractional CTO &
Technical Partner.

Fractional CTO and full-stack developer for founders — bridging business and engineering with calm, clear tradeoffs.

CTO & Founder Experience
20+ Years Building Software
100+ Client Engagements
Chris Li
Technical Direction ✦ Founder Communication ✦ Team Alignment ✦ Product Strategy ✦ Architecture ✦ Hands-on Delivery ✦ Technical Direction ✦ Founder Communication ✦ Team Alignment ✦ Product Strategy ✦ Architecture ✦ Hands-on Delivery ✦

By the numbers

Outcomes from the platforms I've co-founded, led, and shipped.

10× GMV growth in 3 years — Jou Sun
2 companies acquired — Deliveroo · Gigabud
100+ client engagements shipped — Lotus Creations
4× faster new-developer onboarding — Loadpipe
5,000+ wedding suppliers across 75 cities — Hitchbird

Technical clarity without having to become technical yourself.

Most founders don't need more technical detail — they need someone who can translate between the business and the build. I help you make confident technical decisions and keep the product moving, while you stay focused on running the company.

01

Understand the decisions

Architecture, build-vs-buy, and tradeoffs explained in plain language — so every call stays yours.

02

Align the team

A shared picture of priorities and progress across founders, designers, and developers.

03

Keep momentum

Senior, hands-on execution that keeps the product shipping — no stalls, no surprises.

Where I can help.

Three ways founders and teams bring me in — from early decisions to hands-on delivery.

  • Discovery & technical roadmapping
  • Architecture & system design
  • Vendor & agency evaluation
  • Build-vs-buy guidance

  • Requirements & scope definition
  • Sprint leadership & cadence
  • Code reviews & quality standards
  • Founder–engineer communication

  • Proof-of-concepts & MVPs
  • Integrations & APIs
  • Performance & optimization
  • Hands-on full-stack contribution

Selected work

I've worked across product builds, platform decisions, and performance constraints. These projects highlight how I approach real-world problems — from framing to execution.

Jou Sun

Hong Kong's first online farmers' market and grocery platform.

Leadership: Co-founder and CTO; led a hybrid team of seven.

10× GMV growth in 3 years; acquired by Deliveroo.

View case study →

Social Agent

Hong Kong's first marketplace connecting companies with sales agents.

Leadership: Co-founded Hong Kong's first sales-agent marketplace as CTO.

Acquired in 2014; backed by Chinaccelerator and SOS Ventures.

View case study →

Hitchbird

Destination wedding marketplace connecting couples with vendors across Asia.

Leadership: Founding engineer; built the platform as the sole engineer.

5,000+ suppliers across 75 cities; seed-funded by Catcha Group.

View case study →

Bulldog Vibes

Custom Shopify apparel brand with 200+ original t-shirt designs.

Leadership: Founded the brand — owned identity, design, and storefront.

200+ original designs on a branded Shopify storefront.

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Resolve Foundation

WordPress theme built with Gutenberg blocks for nonprofit.

Leadership: Owned the custom WordPress theme as the sole developer.

Block-based theme; WCAG 2.1 AA with full bilingual support.

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Luah Jewelry

Shopify store optimization through refactoring and speed improvements.

Leadership: Owned technical optimization alongside digital agency Cogney.

Cut app fees; restored marketing-automation data integrity.

View case study →
View all work ➔

Experiments

Side projects exploring AI, tooling, and workflows.

Worksheet Processing API

An LLM microservice that turns educational worksheets into structured digital files.

Need a clearer technical direction? Tell me what's stuck.

Let's chat